Mastering Social Media Content Creation for Small Business Owners
Create social media posts for your small business just like a pro
Are you a small business owner who is not a digital native? Using social media for your business can be a huge learning curve, especially for people like you and me who did not grow up with the internet, smartphones and social media.
The good news? We can learn how to use social media without wasting hours and use tactics that can make our business shine on Facebook and Instagram.
Social media apps can help small businesses reach new audiences, engage better with existing customers and offer good customer experiences as an extension of your our brand.
And you can do all of this without tearing your hair apart in frustration or slamming your phone down because it all seems too hard.
By the end of this course, you will:
✅Know what types of social media posts engage with your audience
✅Know how to create these posts quickly and easily
✅Know what to write and say in each post
✅Know your audience and create posts to attract more traffic
✅Know how to use Facebook and Instagram to grow your business
You will learn how to use free tools to manage social media marketing. You will learn how to use Canva to create magnetic social media posts for your brand. But most of all you will learn to be visible to your audience in the best way so that they feel like you know them.
You will also have the opportunity for an in-person coffee catch up at a local cafe (in the Southern surburbs) so that we can talk about your business and all things social media.
**Please note the course is not open as yet and will be made available in August. Please register your interest and I will email you when the course is open for your to purchase.
Course Overview
Below is a quick snippet of what you will learn. There are 11 lessons in this course, and each lesson builds on the previous one to empower you with social media content creation mastery. This course will include a combination of videos, audio, text lessons, and worksheets/templates.
Lesson 1: Introduction to Social Media for Business
- Overview of the importance of social media for small businesses.
- Key differences between Facebook and Instagram for business purposes.
- The visibility mindset.
Lesson 2: Setting SMART Goals for Social Media
- Definition of SMART goals with examples
- How to align social media goals with overall business objectives.
Activity: Setting your own SMART goals.
Lesson 3: Optimizing Your Social Media Profiles
- Choosing the best profile picture and cover photo for your business and how to create using Canva.
- How to write a compelling "About" section and bio.
- Setting up key information.
- Why Naming is important.
Activity: Creating profiles with Canva and writing your bios.
Lesson 4: Understanding Your Audience
- Identifying your target audience.
- Creating audience personas.
- Understanding audience needs and preferences to create magnetic posts.
Activity: Building your own audience personas.
Lesson 5: Crafting Compelling Content
- Elements of compelling content.
- Importance of storytelling in social media.
- Overview of different types of content and when to use them for maximum impact.
Lesson 6: Using Free Tools Like Canva
- Quick introduction to Canva and its features.
- Basic design principles for non-designers.
- Creating social media posts and stories using Canva.
Activity: Designing your first Canva graphic.
Lesson 7: Content Strategy and Planning
- Importance of planning content in advance.
- How to create and use a content calendar.
- Time-saving content creation strategies.
Activity: Set up your content calendar using the provided template.
Lesson 8: Balancing Different Content Types
- Different types of social media content.
- Strategies for balancing content types to keep your audience engaged.
- Examples of content mix for different industries.
- Using hashtags and stories.
Lesson 9: Scheduling Posts for Maximum Engagement
- Tools for scheduling posts, including free tools.
- Best times to post on Facebook and Instagram for various industries.
- How to analyze your audience's activity to determine optimal posting times.
Activity: Scheduling your posts
Lesson 10: Growing and Engaging Your Audience
- Strategies for increasing page likes and followers.
- Utilising Facebook groups to build a community.
Lesson 11: Analyzing and Adjusting Your Strategy
- Overview of Facebook and Instagram analytics tools.
- Key metrics to track.
- How to interpret data to assess content performance.
- Adjusting your strategy based on data- what's working and what is not.
Cost: $69
*The course is yours once purchased. You can take your own time to work through the lessons.
Interested in a coffee catch up? Not a problem! Please look out for an email from me about the date and venue. There will also be an extra cost of $15 if you choose to attend.
* Order your own beverages and food.